Unpurple PR

No nonsense.
Just results.

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About us



Unpurple PR is a public relations company founded and run by former journalist Will Ackermann, who has worked as a reporter at both the regional and national level, as well as in the trade press.

We believe in no-nonsense PR. That means we don’t fill our press releases with sales speak. We write as journalists do, delivering our clients’ messages with clarity, detail and impact.

This is mirrored by our candid approach to dealing with clients. We don’t throw around buzzwords or rely on discredited performance metrics. We believe in honest, straight-talking relationships.



Our services include:

  • copywriting (press releases, features, thought leadership columns, marketing materials, etc.)

  • media relations

  • corporate communications

  • crisis management

  • media training

If a client requires something outside our usual remit, we will happily oblige where possible.


Why choose us?

There are many reasons to choose Unpurple PR over a larger public relations agency. Here are just a few:

Journalistic experience

For PR professionals, engaging with and producing copy for the media is a big part of the job, yet many have never been journalists themselves.

At Unpurple PR, we believe a background in journalism is essential for achieving good PR. The main reason is that experienced journalists know how to write copy that other journalists will want to use. (Shorthand is also invaluable!)

Unpurple PR founder Will Ackermann began his career as a reporter working for a small trade magazine. He soon became a senior reporter at the UK’s biggest regional daily newspaper. After a spell at a weekly paper, he ended up at a well-known London news agency, where his stories were sold every day to the UK’s national newspapers and websites. From there, he joined an established public relations agency, before launching Unpurple PR in 2018.

Will also holds a Master’s degree in Mechanical Engineering and International Development and enjoys making computer games in his spare time.

Fewer clients

PR agencies generally want as many clients as possible. After all, more clients means more money. However, unless the agency hires extra staff, new clients detract time and attention from existing ones.

At Unpurple PR, we handle only a select few clients. In fact, in our first year we took the bold step of dropping several satisfied clients, sacrificing a significant proportion of the company’s income. We decided early on that we would rather provide an outstanding service for a few than an average service for many. We will never take on a new client without consulting our existing ones first.

No nonsense

Have you ever had a PR agency tell you your small story in the local free paper had an ‘equivalent advertising value’, or ‘EAV’, of thousands of pounds? Performance metrics like this have been discredited for a long time. So, why do some PR agencies continue to use them? Simple: because it makes them look good!

At Unpurple PR, we’re confident you’ll be impressed with our results, so we feel no need to exaggerate them. This is illustrative of our overall approach to business. We believe in straight-talking, honest relationships with our clients.

Better value

We believe we provide a better service for our clients than most PR companies ever could, all for less money. It’s as simple as that. To enquire about specific costs, please contact us.


Why ‘Unpurple’?

The name ‘Unpurple PR’ refers to the fact that, unlike many other PR companies, we don’t use flowery, ‘purple’ prose. Instead, we write tight copy that gets across our clients’ messages with clarity, detail and impact.

This style is mirrored by our no-nonsense approach to business in general.


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